About Us | Ziwi Pets

Our Story

Peter Mitchell’s mission to lock in the goodness of raw nutrition, with the safety and convenience of dried food, led him to create the world’s first raw alternative air-dried petfood – a game-changing innovation that continues to lead the category today.

Even as the company has grown and expanded over the years, ZIWI® Peak has always stayed true to our founder’s vision and values. We believe in only using the most nutritious raw ingredients, sourced from sustainable, free-range farms.

Following Peter’s passion for New Zealand and its agriculture, we are kaitiaki - guardians of the land, sea, and its creatures, not just for today but for future generations.

The strength of the company is that we haven’t compromised. You can’t help but make good products if you stick to those philosophies.
Peter Mitchell, Founder

ZIWI® Peak began as one man’s quest to feed his own beloved dogs a high-quality alternative to over-processed pet food. Today it’s a quest shared by millions of pet guardians every day, all over the world. We’re so grateful for your support, and we promise to remain utterly dedicated to that founding vision – peak nutrition without compromise. It’s a commitment we pour into each and every bag.

Our Founder's Story

The story of ZIWI® Peak begins in Mount Maunganui in 2002 with our founder, Peter Mitchell. As a passionate free-range deer farmer, Peter supplied top quality meat to pet food companies around the world. But he was disappointed to discover his pure and natural raw ingredients were being blended with inexpensive carbohydrates, like grain and potato, to form less nutritious, highly processed kibble. A devoted pet guardian himself, Peter knew he could do better . . .

This sparked an idea. What if he could combine the nutrition of a raw diet, with the convenience of ready-serve dry food? And so began Peter’s two-year journey of trial and error in a small test kitchen, developing a completely new way to capture the health benefits of a raw diet, naturally. A ready-to-serve food with no fillers, binders, or artificial additives. It wasn’t easy, but driven by his love for his own two dogs, Peter never compromised – eventually creating what we proudly call ZIWI® Peak.

To this day, nothing delights Peter more than knowing that the purest nutrition from New Zealand is helping to bring joy and peace of mind to pets and their guardians all over the world.

Peter Mitchell’s mission to lock in the goodness of raw nutrition, with the safety and convenience of dried food, led him to create the world’s first raw alternative air-dried petfood – a game-changing innovation that continues to lead the category today.

Even as the company has grown and expanded over the years, ZIWI® Peak has always stayed true to our founder’s vision and values. We believe in only using the most nutritious raw ingredients, sourced from sustainable, free-range farms.

Following Peter’s passion for New Zealand and its agriculture, we are kaitiaki - guardians of the land, sea, and its creatures, not just for today but for future generations.

The strength of the company is that we haven’t compromised. You can’t help but make good products if you stick to those philosophies.
Peter Mitchell, Founder

ZIWI® Peak began as one man’s quest to feed his own beloved dogs a high-quality alternative to over-processed pet food. Today it’s a quest shared by millions of pet guardians every day, all over the world. We’re so grateful for your support, and we promise to remain utterly dedicated to that founding vision – peak nutrition without compromise. It’s a commitment we pour into each and every bag.

Our Ethics

We’re all animal lovers here at team ZIWI®. And we believe that love and respect should extend beyond our pets to all animals, including those we farm and fish. We live by the Five Freedom Principles of animal welfare, and we only partner with farmers and fishermen who follow these strict, world-leading standards, too.

Peak Nutrition

Our award-winning recipes are hand crafted in small batches in our family-owned kitchens. Each PeakPrey™ recipe is carefully designed to match the biological needs of your cat or dog, and loaded with ethical and sustainable raw meats from New Zealand.

Kaitiaki

Inspired by the Maori culture of New Zealand, we believe in being good Kaitiaki or guardians of the land, sea and its creatures - not just for today but for future generations.

Kinship

There’s nothing like the bond you have with your pet. Their safety, health and happiness is everything, and that’s what drives our passion for peak nutrition without compromise. This shared love for our pets forms a kinship that connects ZIWI lovers all over the world.
ZIWI Pets Kinship values

Taste Life in New Zealand

New Zealand leads the way when it comes to sustainable farming practices. In a world where everything is mass-produced at an ever more frantic pace, we pride ourselves on taking the time to do things right. Our farmers understand that if they look after their animals, their animals will look after them. Intensive, factory-style farming might be the norm in other countries, but here in New Zealand we believe nature knows best. This commitment to farming in harmony with nature will continue to set us apart.
A big part of who we are is where we are
A big part of who we are is where we are

New Zealand’s mild climate and vast landscapes are ideal for year-round free-range farming, where animals happily graze on pasture 365 days a year. Our tiny island nation is surrounded by pristine ocean on all sides, so it’s little wonder our seafood comes from the world’s top-ranked fisheries.

With all this natural goodness on our doorstep, it’s our privilege to share a taste of life in New Zealand with you – from our little corner of the world, to yours.

ZIWI Peak air dried pet food for dogs and cats close up

Gently air‑dried

Air Dried pet food

A modern take on centuries‑old meat preserving techniques, our Z-TWINTECH™ air drying technology locks in the goodness of our raw ingredients, creating ready-serve raw-inspired nutrition.

ZIWI Peak - ethical and sustainable ingredients source from the land and sea of New Zealand

Ethical & Sustainable Ingredients

Our free-range, grass-fed meats and local poultry are ethically raised under New Zealand’s Freedom Principles, while our sustainable seafood comes from the world’s top-ranked fisheries.

Chopping board of raw ingredients

Peakprey™ Recipes

Crafted for peak nutrition, with high inclusions of meat, organs, and seafood in authentic PeakPrey™ ratios – with added superfoods for a nutritional boost.

Air-Dried Scoop & Serve
Free-Range Farming
Ziwi Peak pet food with no grains
No Grains Sugars or Glycerins Added
Raised Without Added Hormones or Growth Promotants
Air-Dried Scoop & Serve
Free-Range Farming
Ziwi Peak pet food with no grains
No Grains Sugars or Glycerins Added
Raised Without Added Hormones or Growth Promotants